#Introduction to #Marketing #Attribution

  • 2018-08-09 01:24 AM
  • 183

Introduction to Marketing Attribution is intended to give you the basics about marketing attribution: Typical digital marketing channels, Definition of marketing, attribution, Most common marketing attribution models

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If you want to dive even deeper into the subject, check out The Complete Marketing Attribution Course. That course covers everything in this course plus:

  • How to select the best attribution model for your business
  • Implementation - campaign tracking & Google Analytics
  • Advanced marketing attribution topics - lookback windows, working with multiple models, etc…
  • Extensions to attribution - nuances about direct traffic, how to value offline and view-through marketing, etc…

Who is the target audience?

  • Marketers who want to understand more about marketing attribution and their marketing strategy
  • Marketing analysts
  • Anyone interested in marketing attribution!

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